![]() Digital Marketing 21 Steps To Email Deliverability Success.Your own behavior, consider how you complete transactions and how this has changed over the last 5 The need for fraud prevention in the digital world is critical now more than ever. He can be found on Twitter Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study Khalid Farhan blogs about internet marketing at. You will almost always have a higher chance of ranking on featured snippet following this strategy. Make sure that you are following the initial three steps that we discussed. Personally, I would try to go for keywords that have less than 500 monthly searches. Like any keyword research, you will have to find keywords that have low competition and moderate search volume. Here’s what the new result looks like:įrom here on, simply organize the keywords by volume and then select the ones that you think matches with your target market. ![]() Let’s select include > words count > greater than five. It is time to add another condition to our advanced filters. As you can see, we found about 231 opportunities to target here: ![]() This will give you a huge list of keywords that are currently ranking as featured snippets. Now click on “Organic Research”, select positions and from advanced filters, select – Include > Search features > featured snippet. I would go to Semrush, and put one of my competitors on search. Let’s assume, for the purpose of this article, that I run a pet blog and I am interested in ranking for multiple featured snippets. Here’s what our agency’s process looks like. I use Semrush, but feel free to use your own tools. How do we find keywords for featured snippets?Īs you can imagine, finding the right keyword to target is winning half of the battle when it comes to ranking on featured snippets. Note: It is very unlikely that this method will help you outrank an existing featured snippet unless you also rank in the top ten for that keyword. Once that’s done, the final step is simply to make sure you have proper schema on the page. What do I mean when I say, copying the structure of an existing page and making it better? If you want to rank for the featured snippet for the keyword “best cat food brands” and if the one, ranking at this moment already has a list of 20, you will have to create a list of 25, in the exact same format that the current one is using. Some will call it “being inspired”, but essentially, what you are doing is copying the structure of an existing featured snippet article and trying to make it better (both with content and if possible, with links). To grab featured snippets from the existing competition, you will need to go ahead and perform a few more steps. This will only work for keywords that don’t already have a featured snippet ranking on Google. However, you are not going to win the battle by out-throwing an already existing featured snippet. Understanding the type and targeting the right keywords will do more than half of the job for you when it comes to ranking your website on the featured snippet with zero links. You don’t really have to have a properly formatted column-based table to be able to rank for table snippets as long as the comparison and the schema is there. As per our experience, Google only shows a numeric list on featured snippet when the keyword tells Google that the searcher is looking for a list.ĭigital Marketing 21 Ways to Grow Email Listsįor table snippets, the idea is to have structured schema data on your website that compares at least two sets of data on the page. If you are trying to rank for a numeric list (numbered list or bullet points), the idea would be to structure your content in a way so that it offers step by step guides to someone. If you are going for a paragraph snippet, you will have to find keywords that are primarily related to these types: Once you finalize the type of snippet that you would want to go for, it is time to dig deep into your keyword research to find keywords that suit your blog and match the requirements for the type of snippet that you are going after. Here’s a quick graph from Ahrefs about the snippet type and their percentages. Table snippet is another popular one that you can target. As most of our clients are bloggers, we tend to go for either the paragraph snippets or the list snippets. There are three major types of featured snippets that you can go for.
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